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Since joining the Subaru World Rally Team in the World Rally Championship earlier
this year, Gold Coast's Chris Atkinson is rapidly developing into one of the most
recognizable faces in Australian motorsport, and sport in general.
Northern Arch have recognized the potential of Atkinson's profile and recently announced
their support of the 25-year-old in his quest to become Australia's first World
Rally Champion.
With offices in the UK, Europe, New Zealand and Australia Northern Arch have an
exceptional track record in financial technology in the leasing, mortgage and loan
management environment where they offer software solutions aimed at providing enhanced
communication, improved customer service, as well as integration inside and outside
an organisation.
More popular than Formula One in many parts of the globe, drivers such as Atkinson's
Subaru team-mate Petter Solberg as Norway's most popular sports star, defending
World Champion Sebastien Loeb and Marcus Gronholm are household names across Europe.
The WRC's cumulative television audience has grown by 55% since 2001 to be viewed
by 772 million people last year. It is now broadcast in 186 territories worldwide,
with an increase in coverage across Europe and emerging territories in Asia, South
America, the USA and the Middle East.
The management of Northern Arch has witnessed the popularity of the WRC first hand
to recognize the potential marketing opportunities with the young Australian and
are pleased to be using Atkinson as an integral part of their marketing campaign.
"We are a very pro-active company and always looking at ways to stay ahead of our
competition and strive to achieve our highest goals, Chris has very much the same
attitude," said Northern Arch's Lester Singleton.
"I am very surprised that many other companies haven't already thrown their support
behind Chris and taking full advantage of the opportunity to promote their business
in conjunction with Atkinson's rising profile, not only throughout Australia but
also the world."
"We would welcome other companies to join us in using Chris as the face of their
marketing campaigns."
Subaru Australia is already using Chris Atkinson as an integral part of its marketing
campaign.
Subaru Corporate Affairs Manager David Rowley said: "Rallying and talented young
drivers like Chris are an integral part of our success. He helps generate significant
interest in our brand and other companies that support him."
For further information please contact:
Lee Hanatschek - BAM Media
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