|
Since joining the Subaru World Rally Team in the World Rally
Championship earlier this year, Gold Coast's Chris Atkinson is rapidly
developing into one of the most recognizable faces in Australian motorsport,
and sport in general.
Northern Arch have recognized the potential of Atkinson's
profile and recently announced their support of the 25-year-old in his quest to
become Australia's first World Rally Champion.
With offices in the UK, Europe, New Zealand and Australia
Northern Arch have an exceptional track record in financial technology in the
leasing, mortgage and loan management environment where they offer software
solutions aimed at providing enhanced communication, improved customer service,
as well as integration inside and outside an organisation.
More popular than Formula One in many parts of the globe,
drivers such as Atkinson's Subaru team-mate Petter Solberg as Norway's most
popular sports star, defending World Champion Sebastien Loeb and Marcus
Gronholm are household names across Europe.
The WRC's cumulative television audience has grown by 55% since
2001 to be viewed by 772 million people last year. It is now broadcast in 186
territories worldwide, with an increase in coverage across Europe and emerging
territories in Asia, South America, the USA and the Middle East.
The management of Northern Arch has witnessed the popularity of
the WRC first hand to recognize the potential marketing opportunities with the
young Australian and are pleased to be using Atkinson as an integral part of
their marketing campaign.
"We are a very pro-active company and always looking at ways to
stay ahead of our competition and strive to achieve our highest goals, Chris
has very much the same attitude," said Northern Arch's Lester Singleton.
"I am very surprised that many other companies haven't already
thrown their support behind Chris and taking full advantage of the opportunity
to promote their business in conjunction with Atkinson's rising profile, not
only throughout Australia but also the world."
"We would welcome other companies to join us in using Chris as
the face of their marketing campaigns."
Subaru Australia is already using Chris Atkinson as an integral
part of its marketing campaign.
Subaru Corporate Affairs Manager David Rowley said: "Rallying
and talented young drivers like Chris are an integral part of our success. He
helps generate significant interest in our brand and other companies that
support him."
For further information please contact:
Lee Hanatschek - BAM Media
Other links
|